A Start-Up isn’t “your baby”, it is “a baby”

Start-Ups are demanding, hungry, messy, expensive, unreasonable and ungrateful. They put you in embarrassing situations and they don’t respect boundaries. Everything they do that’s wrong is your fault, while they take all the glory, “isn’t she/he so clever/healthy/strong/funny/beautiful while you sit there exhausted and unshowered. When you have a Start-Up there is no turning back, […]

Customer traction: The key to unlocking success

A line of conversation we hear a lot in start-up companies is that focussing on, and securinginvestment is key to unlocking the potential success of the business. Sometimes, theprocess of seeking investment can become so all-consuming, that we forget the reason webegan in the first place. When you imagine a start-up idea, what do you […]

STAC Sponsors are accelerating time to market for cohort companies

STAC Cohort, WashR are developing a fast, hygienic solution for cleaning reusable cups and the STAC sponsors are accelerating time to market by providing world-class technology, know-how and services.

Why Do Start-ups Need to Become Big Brands?

STAC’s Marketing & Business Development Mentor, Nick Noble, talks about the importance of not just building a start-up, but a brand.